Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

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Much better than waiting to master Adobe Premiere to start producing it, is to just start documenting your life, just like Vaynerchuk does (he employs a videographer who films almost everything he does, except confidential meetings and bathroom visits). We have seen a tremendous surge in business, be it of any kind, in the last two decades. With this growth comes the companion-competition. When this is a boon for the economy, it's not the same for a new entrepreneur. The time that a new enterprise takes to reach the break-even point has increased to twice or three the earlier and many quits trying before that. Of the entire book, I most liked Gary’s discussion of “Authenticity.” This chapter really rang true. When I think of people who have done well in digital marketing, they always stand out as genuine. The author makes a funny (but true) assertion about selfishness and business. He doesn’t say your entire outlook should be focused on other people—but just enough, since everybody else is ENTIRELY self-centered: “If your nature is at least 51 percent altruistic and only 49 percent selfish, you have a real shot at breaking out, because the vast majority of people are 70 to 99 percent selfish.” Gary became a brand on YouTube when he started discussing wine in everyday language. After over a thousand episodes, he was known as “the lovely, obnoxious man who talks about wine.”

This lesson is so important that it’s bolded in the book: when you first start out, there is no time for leisure. Intent” – Don’t fake anything. Don’t try to start a business or build influence if you don’t believe in the business you’ve chosen. Don’t move forward if your goals only or mostly involve making a lot of money. Care more about the good your work does than the money it earns. Being unafraid of making mistakes makes everything easy for me,” he writes, channeling his inner Wayne Gretzky. “Not worrying about what people think frees you to do things, and doing things allows you to win or learn from your loss—which means you win either way. Hear me now: you are better off being wrong ten times and being right three than you are if you try only three times and always get it right.” Work

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This one statement seems to me to sum up the essence of the author’s business philosophy: “In a world where the standard is pretty much nothing, you have to be just altruistic enough.“ What worked for me won’t work for you, however, and vice versa. That’s why self-awareness is so vital—you have to be true to yourself at all times.” Gary Vaynerchuk tells us how to build a personal brand and become successful in social media based on his and a dozen other people’s personal experiences. The way the author construes the reason for social media success is unique and will help anyone who wants to become a real coup in social media. He deciphers the covert actions taken by the social media influencers to become successful in a vivid manner, unlike some of the other books written by dilettante’s, which are excruciatingly didactic and gives us a cursory reading experience by obliquely disparaging their opponents. I would recommend to anyone who wants to create the life of their dreams through doing what they are passionate about.

How should you respond if someone close to you tries to belittle you or tells you that you are useless? Because things will inevitably get rough. And if you don’t have passion for what you’re doing, when that happens, you’ll probably give up. this is the first marketing / personal branding book I've read. it was easy to read and I found myself reaching for it over my current romance novel whenever I had spare time to read. I don't completely see how I can apply all of these insights to where I am now, but it's given me the motivation to sit down and figure out how my social media reflects who I want to be professionally. Commit to ignoring every single voice that threatens to undermine you. If it’s your mom, find a respectful way to tell her you want her love but not her opinion. If it’s your friends, tell them you are grateful for their concern but they have to choose to support you or f*** off.”If you’re earning what you need to live the life you want and loving every day of it, you’re crushing it.”